Adele's 'Hello' Shatters Taylor Swift's VEVO Record (and what's with that flip phone?)

No super models were required for the music video to Adele’s first single in three years, Hello, to shatter Vevo’s record for most single-day views with 27.7 million. Taylor Swift’s video for Bad Blood held the record previously with 20.1 million views.  Congrats Adele, but what’s with the flip phone in your video?  Find out nextIt was director Xavier Dolan who wanted Adele to use the outdated flip phone in her video for Hello.  He explains in this Billboard interview.

Photo: Adele as she appears in Hello video