Selena Gomez Announces New Makeup Line 'Rare Beauty'

Selena Gomez can now add ‘Makeup Mogul’ onto her list of achievements – come summer, Selena’s new makeup line will be hitting shelves at a Sephora near you!

https://www.instagram.com/p/B8MPpgsD6RF/

Selena posted an Instagram video of her new beauty line.  In the caption, she writes, “Guys, I’ve been working on this special project for two years and can officially say Rare Beauty is launching in Sephora stores in North America this summer!” 

https://www.instagram.com/p/B8KTNYfldG-/

The video takes fans behind-the-scenes during the testing and swatching process and from what we can see, Rare Beauty will include blushes, highlighters, eye products, blushes and lipsticks.  In one of the scenes, we hear Selena say, “Being rare is about being comfortable with yourself.  I think Rare Beauty can be more than a beauty brand. I want us all to stop comparing ourselves and to start embracing our own uniqueness.”  Watch Selena’s video below.

https://www.instagram.com/p/B8KKNdKj50h/?utm_source=ig_embed

The ‘Rare Beauty’ Instagram page states, “Our founder Selena Gomez believes everyone is unique and rare.  But today, too many people feel trapped by unrealistic expectations that are impossible to achieve.  Rare Beauty is about accepting who you are – and finding the beauty in your imperfections.”  And I am absolutely IN LOVE with the brands message, “You are not defined by a photo, a like, or a comment.”

https://www.instagram.com/p/B8KLqCNn8aM/?utm_source=ig_embed

And this isn’t the first time Selena has worked within the world(s) of fashion and beauty; in 2011, she released Eau de Parfum and in that same year, she launched a clothing line through K-mart stores called ‘Dream Out Loud.’  Currently, Selena is the face of Coach and Puma.

https://www.instagram.com/p/B03i1uyjES2/