Experts estimate 3% of gift cards go unused, which may sound like a small number but about $100 billion was put on gift cards last year in anticipation of the holiday season which means the unused gift card balance is about $3 billion. So the billions in prepaid gift cards go unused and straight to retailers pockets. Get ready for the first ever National Gift Card Day coming January 18th, it’s designed to ‘remind everyone to use their gift cards.’ Check our the details here